Freelance PPC Specialist · Svidník

Paid search that pays for itself, not the agency.

I'm Richard Miltak. I manage Google Ads accounts for e-commerce and lead-gen businesses that are tired of guesswork — building campaigns around margin and CPA targets, not vanity clicks.

Account · Last 90 days ROAS 4.8×
Spend€142k
Revenue€681k
CPA€18 -31%
€6.4MAd spend managed across client accounts
9+Years running Google & Microsoft Ads
40+Accounts audited, rebuilt or scaled
Google.Ads & Analytics certified partner
What I do

A tight scope, done properly.

No 40-person agency, no account handed to a junior. Just paid search work run by the person you actually hired — measured against the numbers that matter to your P&L.

01

Google Ads Management

Full ownership of Search, Display and remarketing — daily bid and budget decisions, negative keyword hygiene, and weekly reporting written in plain language, not screenshots.

  • Search
  • Remarketing
  • Budget pacing
02

Paid Search Strategy

Before spending a euro I map your margins, buying cycle and competitors. You get a keyword and account structure built around profitable intent — and a clear view of where the ceiling actually is.

  • Keyword research
  • Account structure
  • CPA targets
03

Conversion Tracking & Analytics

Bad data ruins good campaigns. I set up GA4, Google Tag Manager and server-side conversion tracking so every lead and sale is attributed correctly — and every optimisation is based on truth.

  • GA4
  • GTM
  • Server-side
04

Shopping & PMax Campaigns

For e-commerce, the feed is the campaign. I optimise Merchant Center feeds and structure Performance Max so it works with your best products — with the controls and exclusions Google would rather you skip.

  • Merchant Center
  • Feed optimisation
  • PMax control
About

Nine years in the auction, not the boardroom.

I started in paid search in 2016, first in-house for a Svidník retailer and later on the agency side, where I saw the same pattern repeat: clients paying premium retainers while their accounts quietly leaked budget on broad match and untracked conversions.

So I went solo. Today I work with a small number of clients at a time — mostly e-commerce brands and B2B lead-gen companies across the EU — because paid search rewards attention, and attention doesn't scale to fifty accounts per manager.

My approach is boring in the best way: understand the economics first, track everything, test deliberately, and cut what doesn't work without ego.

  • Direct access to me — the person running your account, every week.
  • You keep ownership of your Google Ads and Analytics accounts. Always.
  • Flat monthly fee — no percentage-of-spend incentive to inflate budgets.
Where I spend my time
Google Ads (Search & Shopping)
Daily
Performance Max & feeds
Daily
GA4 / GTM / tracking
Weekly
Microsoft & Meta Ads
As needed
Looker Studio reporting
Monthly

Let's look at your account together.

Send a short note about your business and current ad spend. I'll reply within two working days with an honest take on whether I can help — and no obligation if I can't.

Based inSvidník, SlovakiaPavlovicova 21, 089 01 Svidník
AvailabilityWorking hours (CET)Mon–Fri, 09:00–18:00 · replies within 2 days
EngagementsMonthly retainer or auditFixed fee · minimum 3-month term for management